This morning, Intelligentsia sent out a press release/party invitation announcing the debut of Hacienda La Esmeralda’s Geisha coffee, which Intelligentsia bought at auction for the record-setting price of $130/lb. If you like the samples they’ll be brewing at Thursday night’s party (which is open to the public), it can be yours for $99 per half pound.
Yikes, yowsa, et. al. But I wondered what others might charge.
So now I offer you this, with the caveat that it makes no sense to me: An online retail outlet for a Kentucky-born Panama coffee plantation owner, GeishaCoffee.com, offers Hacienda La Esmerelda at $33.95 for a 12-oz. whole-bean bag.
As they say in my country, Huh? The site says the coffee is the 2006/07 crop, which presumably is the same one sold at auction back in May. So how does a coffee that wholesales for $130 per pound become a retail product that sells for about $45.25 per pound? And that doesn’t even take the weight loss of roasting into consideration.