Tastes like a shoe? We should all be so lucky.


Because this is LA, shoe stores can justify a full-scale blowout of an opening night. Especially when the store in question is Jimmy Choo, that synonym-as-footwear for power/wealth/Paris Hilton/Sex In The City. The new Rodeo Drive flagship operation opens in Beverly Hills tonight. 

And, because this is LA, such events have two publicists: One for the shoes, another for the food. The latter will be provided by Patina and the menu "has been carefully prepared… to compliment the event." 

I’m pretty sure they meant "complement," although a Patina menu generally brings compliments. However, that begs the question: What kind of food best complements $600 stilletto heels? That’s a hell of a philosophical quandary. Judging by the menu, my best guess at Joachim Splichal’s interpretation are small and costly things that don’t drip. 

Jimmy Choo Menu

Square Brioche with Citrus Smoked Salmon and Vodka Crème Fraîche

American Black Caviar Pavé on Blini with Chive Crème Fraîche

Wild Mushroom Tartlet with White Truffle Oil

Tuna Tartare Cuplet with Avocado and Wasabe

Petit Filet of Beef on Mini Potato Pancake with Horseradish Crème Fraîche

Mini Flourless Chocolate Cake

Premium Liquor, Patina Selection of White Wine
Cucumber Lemonade Spritzer
Soft Drinks, Mineral Water, Juices



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3 responses to “Tastes like a shoe? We should all be so lucky.

  1. That menu needs more creme fraiche. And less imagination. What? Oh, my mistake they already have it covered. Never mind.

  2. I’ve heard there’s no party like a West Coast party, but the whole shoefood thing has changed:

  3. I’m still trying to find a good red wine.

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