Because this is LA, shoe stores can justify a full-scale blowout of an opening night. Especially when the store in question is Jimmy Choo, that synonym-as-footwear for power/wealth/Paris Hilton/Sex In The City. The new Rodeo Drive flagship operation opens in Beverly Hills tonight.
And, because this is LA, such events have two publicists: One for the shoes, another for the food. The latter will be provided by Patina and the menu "has been carefully prepared… to compliment the event."
I’m pretty sure they meant "complement," although a Patina menu generally brings compliments. However, that begs the question: What kind of food best complements $600 stilletto heels? That’s a hell of a philosophical quandary. Judging by the menu, my best guess at Joachim Splichal’s interpretation are small and costly things that don’t drip.
Jimmy Choo Menu
Square Brioche with Citrus Smoked Salmon and Vodka Crème Fraîche
American Black Caviar Pavé on Blini with Chive Crème Fraîche
Wild Mushroom Tartlet with White Truffle Oil
Tuna Tartare Cuplet with Avocado and Wasabe
Petit Filet of Beef on Mini Potato Pancake with Horseradish Crème Fraîche
Mini Flourless Chocolate Cake
Premium Liquor, Patina Selection of White Wine
Cucumber Lemonade Spritzer
Soft Drinks, Mineral Water, Juices